Tits!
Dude, TITS!!
Mammalian protuberances. One of the great motivators for members of the Greek Fraternal system.
Several years of delivery in Berkeley had me convinced that all frat boys had been bottle babies. They didn't have the standard appreciation for nice-looking breasts that heterosexual men have in general: you sneak a peek, think "Hmm, very nice," and go about with the rest of your day, the moment only lasting a few seconds. For the fraternity brothers, it seemed to be a nearly pathological fascination. Any girl displaying even a modest amount of decolletage would prompt "Whoa!"s and "Damn!"s and be a subject of discussion for several minutes, long after the girl had gone. Their media intake, in any form, was influenced by whether there were visible breasts: frat boys would be rabid fans of Ingmar Bergman if Bergman had thrown in some random tit-shots. Budweiser promotional ephemera is everywhere in a frat house, as the posters, cut-outs etc. contain both breasts and alcohol!